The response to the new TheCosmeticChannel.com has been more than expected. In just over a month, more than 160 doctors have signed up for the free directory. All the featured listings in the main section have video links from YouTube... which is the main point of The Cosmetic Channel now. Put your best foot forward with media that people want to see: VIDEO!
Can you have a listing on TheCosmeticChannel.com without linking videos? Yes.
If you have a video or videos on YouTube already, should you link it to your profile on TheCosmeticChannel.com? Absolutely.
If you don’t have video on YouTube, should you have it? Yes, now more than ever.
Why Video Now:
We are getting dozens of new listings on TheCosmeticChannel.com each week. Many of them are linking their video from YouTube to their profiles. This tells us some very important things about marketing cosmetic procedures with social media (Yes, YouTube is a social medium... its not all Facebook and Twitter.) There has never been a doubt that video is the best medium for communication. Many doctors resist having it on their web sites due to the time it takes to load. I have maintained that this is a terrible mistake. However, because YouTube is built to show video, no one seems to have an objection to making their video and putting it there. Ironically, video from YouTube still has to load in your browser just like video from your web site... but either way, it seems that more doctors are making video of all sorts and placing it on YouTube.
Embedding:
YouTube gets a lot of traffic so placing a video there is a really good strategy. However, YouTube videos are easy to embed into other mediums. I post YouTube videos onto Facebook all the time. This is one way to use YouTube video and it is the principle on which the new free directory on TheCosmeticChannel.com is based. On TheCosmeticChannel.com, you can see several doctor‘s videos all in one place, kind of like a filter for YouTube which can be searched locally. Embedding makes the value of having video on YouTube even more valuable.
So, finally, video on the web for cosmetic dentists and cosmetic surgeons is coming into its own. And, judging from the response, TheCosmeticChannel.com is going to be a great filter for this. So, yes, the time is now to have video on the web and to embed it to places where your market can find you such as YouTube, Facebook and The Cosmetic Channel. And, if you find yourself needing to make a video to participate in this new wave of video on the Internet, please let me know. Dog Star Media is well known for video production for cosmetic dentists and cosmetic surgeons. Our talented and experienced video production team can offer you many options for making the best impression on video. If you are interested in TheCosmeticChannel.com or video production for use on the web, please email me at donald@dogstarmedia.com.
