It’s a familiar headline by now that use of mobile devices for Internet use has boomed in the last year. Since November 2009 when Google began tracking mobile device use on its Analytics, we have seen a steady increase in the use of mobile devices to access our clients’ web sites Steady, we have watched statistical ceilings being broken as clients passed the 5%, 10% and even 20% mark. By the end of the year, we expect some clients to be at nearly 25% or more in mobile site visitors.
We don’t have any clients that are less than 5% mobile use and I would expect that this is the case for everyone at this point. So, if you do not have a mobile web site for smart phones (at least), this should be your next purchase. Why? Because with increased adoption, we move closer to a tipping point, not of all-out use but of expectations.
If we are not there already, we will be soon. With this much market saturation, users begin to expect a certain norm for their web surfing experience. With more and more users and rising use statistics, that tells us a growing amount of surfing opportunities are being conducted on mobile devices. Along with this grows the expectation that what is seen on the mobile device will perform as it should on a mobile device. In other words, it will present for the best use on the smart phone or mobile device being used. After the tipping point, if your site does not meet expectations on mobile devices, you will be seen as a dinosaur and your online effort will be dismissed by a growing percentage of mobile users.
Here is an example. If any of us expect to find something, we go to a search engine. Prior to the tipping point on search engine use, it wasn’t that big if you were not listed. Now, if you are not listed it is an absolute crisis. Why? Because everyone expects to find what they need by searching.
We may look back soon and say the tipping point on mobile site expectations happened in 2011. Use is up, percentages of users is up and the devices keep getting more web friendly. People on smart phones expect to be able to push to call. This fact alone is compelling enough to make sure your Internet presence is up to date with a mobile site that will appeal to mobile users.
If you want to stay ahead of the tipping point, please email me at donald@dogstarmedia.com today to get a mobile web site started soon.
