This year, a lot of doctors and dentists have come to us looking for a new, fresh look for their web site. These days, there is not a lot of variety in the format of the sort of sites preferred by cosmetic surgeons and cosmetic dentists. Nearly all want the same thing: searchable, code-based sites that are highly functional that can also be designed for a high level of aesthetic. Some Flash for aesthetic effect and to show video but otherwise, a coded site.
And, there lies the problem. What is aesthetically pleasing to one person may not be for the next. As custom designers, we tailor our work to our client’s preferences. Our designs are based on fine arts standards. However, some clients play a heavy role in art directing their projects so they turn out for their vision. We offer input when this happens and hope that the client takes into consideration a few of these basic standards that make design work.
1) Good, effective design has a hierarchy. Elements should be placed in an order which guides the eye and does not confuse flow. This has as much to do with the size and placement of elements as it does which elements to use and how they are shaped and positioned.
2) Eye Contact - In advertising (and your web site is a de facto ad) photos of people making eye contact with you draw you in. Sure, an attractive picture works and often works very well but if the model or models in the photo are looking at you, you are more likely to connect with their eyes and stay on the ad longer. Try it yourself next time you look at a magazine full of ads. Find one with a great model shot and one with a great face shot with the eyes looking outward. Which connects with you?
3) Pleasing color palettes are a must. Certain color palettes connote certain feelings. Just because you like a certain color does not mean that it is the best color to promote your business. If you are trying to project a soothing, relaxing, safe image, maybe using alert colors such as red, yellow and orange is not a good idea. The lesson here, choose a look and feel that projects the right image, not necessarily your personal set of preferences.
These elements may seem semi-serious but the fact is that many great designs die on the drawing board because clients don’t embrace some of the very basics. Are you interested in redesigning your web site or designing a new one? We can walk you through these steps and others to help you design a unique look and feel for your site. In September, we are offering a special price on web site design for a limit of four HTML/Flash web sites... first come first served. Please email me at donald@dogstarmedia.com for more information.
