Tuesday, February 12, 2008

Content, Video and The Cosmetic Channel™

There has been a lot going on over the past few weeks in my blog, so I haven't had the opportunity to introduce the first version of The Cosmetic Channel™. Now that we have launched this site, you can see some of the big picture of what we are planning with this concept. Our ultimate goal with The Cosmetic Channel™ is to create the top source of web content about cosmetic procedures.

What do I mean by “content?” Content is meat on the bone. It is not a teasing question that requires click-through for more. And, really, if your web site is not about content... and interesting content at that... you are behind the times on the web. The battles on the Internet right now is being fought with content. They are blogs, vlogs, web video, downloadable information, written expression and more. There is written content, audio content, video content, opinion content, news content... to name a few. And, when it comes to content about cosmetic procedures, it will come from, through or on The Cosmetic Channel™... Beauty’s Home on The Internet.

We introduced the first concept last June with The Cosmetic Channel™ video service. You can see more about this and see some samples of all the shows here: http://www.thecosmeticchannel.com/thecosmeticchannel.html.
Just like a web service (which adds content that is typically written or HTML-like layout to your web site), our video service adds new video content to a web site. This service went online in September and dozens of practices feature programming from The Cosmetic Channel™.

If you want original, entertaining, relevant video content added to your web site, you can add The Cosmetic Channel™ web service for only $240/month. Just email me to get an order form.

Next, we introduced our series of post-surgical DVDs. Beginning this month, The Cosmetic Channel™ goes offline and into patients’ homes with excellent, new health and fitness content for post-surgical recovery. The first two titles: Liposuction and a Healthy Lifestyle and Cosmetic Breast Surgery and a Healthy Lifestyle will deliver to group of cosmetic surgeons that is getting longer each day. To learn more about the DVD series, you can learn more here: http://www.thecosmeticchannel.com/dvd.html.

So, where is all this going? As we build the name of The Cosmetic Channel™, we will encourage visitors to our web site to participate on a chat board that features both cosmetic dentists and cosmetic surgeons. I checked the Internet... I think it is the only one.

The bottom line is: If it is about cosmetic services... dental, surgical or non-surgical... you can get more information through, by or on The Cosmetic Channel™.

More is coming but I wanted to refocus on what you can have immediately. If you are heading into the year wanting to add video onto your web site, I strongly suggest the web service. We can add it to your web site in less than 24 hours and new video is added each month. If you are interested in adding new, relevant video content to your web site, contact me at donald@dogstarmedia.com.