Congratulations to Amiya Prasad, MD on the launch of his new web site: http://www.draprasad.com.
I love this site because it is glamourous and hits the mark perfectly for NYC cosmetic surgeon. This is a stylish site that has a lot of substance, which is exactly how it should project a cosmetic practice in a major metropolitan area.
I was just having a conversation with our Reach Local rep Jessica Cooper about design yesterday. We were reviewing my client’s progress and statistics and it was very apparent that sites we had designed (like this one) were having higher conversions from site traffic to calls and contacts. I pointed out that this was likely because of our approach to custom design. I also think it has to do with our approach to how visual the site should be. When a client elects to fully leverage our design skills, there seems to be more conversions to calls and email contacts.
This is a very subjective area but you cannot ignore the trend. Sometimes a client wants to be very hands on with their design. However, we are specialists. With more than 20 years in media, I can tell on a first impression if a site or any piece of media is going to be successful. There are some basics that just are known to work. And, when a client allows us to use that know-how and skills, the results are usually really good. When a client is very hands-on and wants us to simply use the programs to manifest their vision, if that vision does not have those design basics, the results will speak for themselves.
You want to appear different and distinctive. Keep in mind that, on the web, a lot of visitors will look at you as part of line-up of competitors. There is no mystery behind web design. The same visual and fine art principles that make advertising on TV, print and other visual mediums work on the web, too. However, it depends on which web designer you are choosing. Someone who approaches the site simply from a web functionality point of view will likely lack the design skills to separate you from your competitors visually. A company that prioritizes the science of the web over the art is likely to lack the same as well. This is why our sites are successful. We blend the art and the science. Our sites optimize well and have high response rates but, when allowed, we can give you something distinctive that is right on point... like this new site.
If you want to upgrade your site and are ready to be more competitive online, please email me today at donald@dogstarmedia.com.
