2010 is off to a fast start on the web for Dog Star Media clients. We know this from our centralized reporting process and our coordinated reports that are all scheduled for the first of the month. We pull Google Analytics, SEO reports and audits, Tracking Number reports and paid search reports from our paid search vendors such as Reach Local all on the first of each month. This gives us a regular period of focus for all of our clients. This month, the sum total of our clients improvement in traffic was up 30.59%. Average time on all of our sites is up to 2.06 minutes. Both are climbing.
Why is this important? It is regular, predictable and detailed. So, clients in our coaching, retainer and SEO programs all have this focused, predictable reporting. Our position is that you should not have to ask for a report or go online and run them yourselves. When this happens clients tend to not do it. This leads to months without any reporting and monitoring, which then leads to misunderstandings and disappointments. This is all because you don’t have your finger on the pulse of what is going on. Having the information delivered to you makes a huge difference.
This is one of the reasons why our coaching program really does keep things clear. We bring the information to you and explain it. In our SEO program, with your reports we give you top level summaries of main trends... the trends you care about: New Visitors, Total Traffic, Time on Site... the things that matter to you. These are the things you really are buying when you buy SEO. You may be purchasing optimization but you really wanting results. We help you understand the results you are getting from what you are buying. And, our tracking numbers... these are the most valuable tool of all. Setting aside part of one day each month to look at your incoming call information is an important task in managing a business. With the regular reporting we bring to you, that is a critical behavior we try to encourage through being consistent in our reporting.
So, as you start your new year and look for ways to improve, why not consider the organized rhythms of Dog Star Media for SEO, coaching and tracking numbers. These services are inexpensive but they will give you the infrastructure on which you can build a successful marketing program. Are you ready to understand your marketing functions better? Are you ready to have something predictable and consistent? Are you ready to put a little time in and get a lot of insight out? I encourage you to try. Try a tracking number for a year. It is only an annual payment of $480. Try our SEO program. Prices start at $300/month. Try our coaching program. It has a 60-day opt out and is only $300/month. But, if you do not have the predictable and consistent support you need as a small business owner, try something. If you are ready to try, please email me at donald@dogstarmedia.com.
