Congratulations to cosmetic dentist Peter Noto on his new Flash Video web site. You can see his new web site at www.westchesterdental.com.
Dog Star Media specializes in custom design. Each client prefers a specific style in graphics, transitions, animations and content. In this case, dramatic colors, flashes of animation and specifically placed video were all designed to Dr. Noto’s specifications.
In most cases, your web site is the first real impression you make on a potential new patient. It is a place where you can tell your whole story. To make the best first impression, why not lead with your strongest selling point, your personal first impression. This is you, the doctor, speaking to your patients about video. Some others in this field say that video of the doctor speaking on the first page of a web site is a mistake. I completely disagree.
I tell clients to be realistic when evaluating this. The most important part of earning the trust of a patient is the impression the doctor makes. Video helps you make that impression up front, not after a prospective patient has to go through so many steps to meet you. Video has the potential to make an important first impression and stop the shopping.
Some say, however, that video is not worth the loading time on the front page. Nothing could be further from the truth. If you are concerned with loading time, put your video in a small element that is part of the home page. If you are concerned about the volume being turned up on the video and scaring off people surfing at work, then play your video on mute with a mouse rollover or click to play the audio. This gives people the time to adjust their audio. If you are concerned about being too in-your-face, then roll over to play or play on mute as described above.
Really, there is no reason not to have your video on your front page. Do you like to wait? No, well either do others. The real reason they come to your web site is to learn about you. If you are not serving that up at the earliest opportunity on your web site, then you are not being as aggressive as you can be. If you are ready to add video to your web site, either an existing web site or a new web site, please contact me today. It is easy and we introduced this concept to both cosmetic dentistry and cosmetic surgery well before our competitors did it. We are a web design company and a video production company and that makes a difference in helping your make your best performance come out on video on your site. If you are ready to use this important tool on your web site, please contact me today at donald@dogstarmedia.com.
