Tuesday, July 8, 2008

This is how you enhance a site with video

We have completed the video addition to the HTML pages on the new TulsaSurgicalArts.com web site. When you click on any procedure, you get a brief benefits-oriented overview in rich media. It also doesn’t hurt that they hired Amy Mueller, one of the hosts from The Cosmetic Channel™ to present the benefits. Overall, this is just an excellent addition to the site.

This is a great example of how you can have video AND pages that are optimized for search engines. This site has Flash, video and SEO-friendly text. How do you get something like this? Knowing what you want at the beginning of the process.

There are a number of ways that you can have Flash, video and an SEO-friendly site. Most SEO companies simplify the issue by telling people that Flash cannot be optimized and that video (as a site element) does not contribute to optimization. As stand-alone facts those are true and it benefits the companies that use templates or are “chop shops.” More truthfully, these isolated facts do not affect web site design if you are building a truly custom web site. That is what we build at Dog Star Media and that is why we can offer all of the benefits in one site.

From the beginning, we ask about your SEO strategy, or if you even have one. We look at your big picture with you and make sure you get the rich media you want without affecting your ability to be found.

It comes down to comparing apples with apples when you are comparing web design services. Don’t think you have to sacrifice SEO-friendliness if you want a the great rich media, look and feel you see on a site like TulsaSurgicalArts.com.

Summer is the time when a lot of people begin looking at their web sites and deciding to make improvements. We stand ready to help you meet that goal with custom designs that are SEO friendly. If you want to improve your web site, please contact me today at donald@dogstarmedia.com.